We were contacted by the OG’s of the health and well being world on the high street, Holland & Barrett. Early in 2023 The marketing team reached out to us from their headquarters in Nuneaton, the brand is currently going through a huge overhaul, a fresh look and approach is being adopted throughout the country. After emailing us with a short brief of what’s required we jumped onto a video call with the marketing team to discuss the plans and brief for the project. We always like to get a great understanding of the brand, the end goal, the method and form a great relationship with each client.
Holland & Barrett are historically a brand you would go to for your Gut Health tablets, cod liver oil or other supplements. The brand are starting to target the younger customer, with the gym goers, energy/protein bars and natural products becoming bigger and bigger. The brief was to create content for the new store refit in Leicester High Cross Shopping centre targeting the younger demographic of customer with a modern, instagram style video.
We were asked to create a Cinematic Youtube Video, an Instagram Reel, A full gallery of images of the store relaunch, A portrait video for the outside screens of each store and have the images edited for 11AM for a Press release in a local news source! Which you can find here
Here at Shout we specialise in creating content of all types, but we always try to create your brands own style, look and feel. Brand Identity and marketing is crucial for any brand, whether you’re a huge high street brand or a small business. Your branding should be consistent, high quality and tie in with your messaging. Holland & Barrett were no different, we were given a blank canvas to work from, we chose a specific edit style, concentrating on the natural green and brown tones from the store. With the rebrand being heavily based around the dark green tones, with foliage and modern woods being used throughout the stores.
A big part of this brief for this project was the videography element, we had been asked to create a cinematic Youtube video showcasing the launch and refit of the new store.
We were also asked to create Instagram Reels and Videos to play on the exterior facing screens as well. You can check out the Youtube video below.
We received some fantastic feedback from our first store refit photography and videography shoot with Holland & Barrett
We will definitely be shooting more store launches throughout 2023 with the guys from Holland & Barrett in the near future! If your brand has a store opening or a new launch happening, please don’t hesitate to get in touch with us below.
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